SPRING / SUMMER 2017
Our SS17 collection was based on the subject of an imaginary sub-culture taking place in the 70’s. A group of people residing in a wild & untamed garden is experimenting with plants, flowers and vegetation to create art and sculptural objects out of their interpretations of nature.
The collection was balanced between heavier garments and light leaf thin fabrics. Elements from functional work- wear meets the Swedish allmoge heritage, creating a comfortable, spacious silhouette set in a sun dried color palette. Detailing and embroidery carries symbols of a litation, stating a sense of belonging as group members. The Garden Group was characterised by a decisive do-it-yourself mentality where there are no rights or wrongs in the creative process. Organic shapes of free and overgrown vegetation is the main inspiration for the work of the group, that has found their way out of an habitual inner city life to search for the harmony of nature in the garden together.
Campaign photos taken during a show at Stockholm Fashion Week 2016.